Newsroom

Making the Media Work for You

A Workshop Designed to Show the Community how to Gain Access to Local Media

HABJ News Service

HOUSTON – June 27, 2007 – The Houston Association of Black Journalists (HABJ) presents its annual interactive seminar “Making the Media Work for You.” This year, HABJ requested top leaders in the communications industry – the “news makers and news breakers” – to lead working sessions.

These sessions are designed to provide small businesses and community-based, nonprofit organizations the tools needed to effectively gain access to the media for news coverage or to successfully promote their products or services in the market.

The six sessions include: Developing a Media Plan and Collateral Materials that Service Your Plan, What Makes the News: The Process of Determining the News, Best Practices to Get the Media to Work for You, Getting Your Story Covered in the Print Media, Leveraging Your Purchasing Power and Covering the Story from an Anchor’s Perspective.

The seminar is free to small business and community based organizations that registered online at http://www.portofhouston.com/habj.html. Registration is limited to 150 people.

When
8:30 a.m. to 1:45 p.m. Saturday

Where
Texas Southern University, Houston, Texas 77004
Martin Luther King Building (Cleburne Street between Ennis and Tierwester)

Who
Program presenters include
• Andrew Guy, Feature Writer, Houston Chronicle
• Argentina James, Public Affairs Director, Port of Houston Authority
• Audrey Gilbreath, President and CEO, Gilbreath Communications Inc.
• George Thomas, General Manager, KTSU Radio
• James Campbell, Readers’ Representative & Editorial Board Member, Houston Chronicle
• Jason Spencer, Deputy City Editor-Enterprise, Houston Chronicle
• Jerome Gray, Senior News Editor/Anchor, KPRC Local 2
• Kathy Williams, VP and News Director, Fox 26 KRIV-TV & My 20 KTXH-TV
• Len Cannon, Anchor, KHOU-TV Channel 11
• Melanie Lawson, Anchor/Host of Crossroads, KTRK-TV Channel 13
• Paulette Peoples, Regional Manager, PrimeNewswire
• Sonny Messiah Jiles, Publisher & Owner, Houston Defender
• Tony Wyllie, VP of Communications, Houston Texans, NFL
• Wreatha Castile, Media Consultant, Castile & Associates
• Yolanda Green, Community Relations Dir. & Host of Outlook Houston, KHCW-TV CW39

Audio/Visual
8:45 a.m. – 9:00 a.m. Opening Program/Preparation Remarks
9:00 a.m. – 12:45 p.m. Sessions
12:45 p.m. – 1:45 p.m. Lunch Mixer/Tour of TSU’s TV Studio

Contacts
Bridgett Holden-Joe
bhjoe@scprelations.com
281-763-215

David Ellison
david.ellison@chron.com
713-362-6656